Understanding keywords and how they work is one of the most crucial and important factors when targeting your specific market and exploding your online business. Finding the wrong keywords to target can be the difference between your online business surviving or not.
Knowing how to find the right keywords and which keywords to use can be somewhat of a nightmare, and if you do not have the right tools or training, you could find yourself writing an article or running an advertising campaign that’s never going to be found on Google, Yahoo or bing and/or be displayed in front of the right people.
So What Are Keywords
The easy answer to this is exactly that. A keyword. Keywords are a way to describe exactly what it is that someone is after. Keywords can be a single word or a phrase and quite often the longer the keyword the more specific that keyword will be.
Examples Of Keywords
- Guitar music
- Bass guitar music
- Easy bass guitar songs to learn
- Buy bass guitar with 6 strings and a yellow strap
As you can see keywords can vary in length and some are completely not relevant to be marketing too. For example, if someone searches in Google – Music, What does this mean? does it mean they are after music to listen to and if so what kind ? or are they wanting to watch music or learn to play music. This keyword is way too broad and would be a waste of time using music as the main keyword.
If you look at the keyword ” Buy bass guitar with 6 strings and a yellow strap, This is specifically exactly what that person is after and is a perfect keyword to target if there are a large number of people searching for this and not many competitors targeting the same keyword.
Finding keywords or better yet good keywords can be a daunting and tedious task if you don’t really know what you are doing.
Fortunately, we have a few tools and techniques to help us out. There are literally millions upon millions of keywords and what is popular today might be next week’s old news.
I use a program called Jaaxy for my keyword research and I would recommend anyone involved in keyword research to try it out.
Further Insight Into Keyword Research
Through my training with Wealthy Affiliate, I have been taught several ways of doing keyword research through Jaxxy and Google, and I would like to share an in-depth training video of theirs for you to check out…
How We Use Keywords
Finding keywords and using keywords to your advantage can take practice and is usually not something that is mastered overnight. As I mentioned above, keywords that are in high demand today might very well be old news next week, so there is always tweaking and follow up research to be done.
Ways in which we can use keywords can vary as there are so many ways in which someone working online can market what it is they want to advertise.
Examples Of Marketing Techniques
- Blogging – This is a lot of online business number one way of advertising. Writing articles and incorporating keywords not only grows your website but reinforces to Google that this is what your website is all about.
- Video Marketing – Youtube videos and other videos can be made and then displayed in front of the people that are searching for that chosen keyword
- Social Media – This is one sure way to rapidly grow any online identity or brand. Facebook, Instagram, Twitter, and Pinterest are completely free and accumulate mass amounts of traffic
- PPC Ads – Pay Per Click advertising is huge and once you know who your exact market is, you can now advertise anything you want to whoever you want anywhere in the world
Keywords can be used in a number of ways and I cannot stress how important it is to do your keyword research. I remember reading this somewhere a few years ago…
” If you are marketing to everyone, You’re marketing to no one “
I learned this the hard way and I know I’m not the only one that has spent money on Facebook ads only to get few or no people clicking on them. This is because I had not identified my target market correctly and I had not targeted any specific keywords.
Final Notes On Keywords
Keywords can make or break a business and I strongly suggest that if you are running any type of online business or project to have a look into exactly what keywords your potential customers are using, Or what keywords your competition is using
The Jaaxy keyword research tool is ideal for all keyword research and if you would like to give it a try you can do so here for free ( Limit of 30 free searches )
Knowing how and where to start with keyword research is important so I hope this article has further expanded your knowledge on what a keyword is and how we use them in online marketing. I have stressed the importance of why we have to use keywords and always remember ” If we are advertising to everyone, we are advertising to no none “
As always if you have any questions or comments please leave below =)